World Trust Index Founding Application

You meet the initial WTX eligibility criteria.

 

 

Next step to becoming certified.

 

As the global standard for professional ethics and integrity, we confirm that every WTX candidate is actively practising in their profession before extending an invitation to qualify. 

Complete your details below — including a link to any public professional profile showing you are currently active in your field. This may be LinkedIn, a website, a professional directory listing or any page where clients or colleagues can find you professionally. 

WTX 2026 Certified Trustmark
World Trust Index Founding Application

Complete your details.

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A new global standard

In 2026, the world demands verified integrity.

Mike Wright WTX Founder 1

AI has broken our trust.  

Disinformation. Deepfakes. 
Fake reviews. Fake experts. Fake promises.
Nobody knows who to trust.
 

We need a new standard. 

Honest professionals.
Ethical Leaders.
People we can trust.

The world's first evidence-based standard for professional integrity.

A new generation of trusted professionals.

 

The World Trust Index certifies professionals who demonstrate the highest standard of professional ethics and integrity.

Certification is earned through independent, confidential assessments, completed by verified clients and colleagues.

Every assessment is measured against the WTX Global Code of Ethics and Integrity.

Meet the standard and you become certified by the World Trust Index. 

A world class reputation for integrity.

   

Each year the World Trust Index recognises the World's Most Trusted Professionals. The top 10% of certified professionals globally, demonstrating the highest standard of ethics and integrity in their field. 

 

Who is the WTX qualification for

People in positions of trust.

 
People trust you with their business. Their money. Their health. Their future.
WTX is for ethical professionals whose work is built on trusted relationships, where reputation is everything,
and the quality of your clients and colleagues reflects the quality of who you are.
 
 
 
WTX exists to recognise those professionals who do the right thing, every day, when nobody's watching.
 
Consultants
2026
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Financial Advisors
2026
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Coaches
2026
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Lawyers
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Insurance Brokers
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Therapists
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Freelancers
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Marketing Officers
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Real Estate Agents
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Recruitment Agents
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Founders
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CEO's & C-Suite
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Business Owners
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Accountants
2026
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The Real Problem

Integrity has never mattered more. Or been harder to verify.

Let's raise the standard.

How Certification Works

10 Assessors.

10 Ethical Assessments.

 
Volume works for products and software. When you're choosing a hotel or a SaaS tool, thousands of ratings can be useful. But when you're choosing the professional who will handle your life savings, run your business, protect your health, or guide your most important decisions - volume isn't enough. You need to know the core of their character. Whether they tell you the truth when it's uncomfortable. Whether they do the right thing, when it matters. That requires something different. 
 
 
 
 10 independent assessments to qualify.
3 new assessments each year to maintain qualification.  
Because integrity isn't static, it's how you continue to show up every day. 
 
The WTX Global Code of Ethics and Integrity

A complete picture of professional integrity

 
 The WTX Global Code of Ethics and Integrity defines the ten principles of trust every certified professional is assessed against - independently, confidentially and annually - by the verified clients and colleagues who know their work best. Each principle scored out of 10. Overall score out of 100. 
 
 
 
WTX exists to recognise those professionals who do the right thing - when nobody's watching.
 
Ten principles. One Standard.
 
5 Steps to Qualification

Your path to certification.

Step 1

Check Eligibility

A short eligibility assessment confirms you meet the WTX criteria - including the ability to nominate at least 10 professional assessors from your network of clients, colleagues and/or collaborators. 
Step 1
Step 2

Apply

Complete your application - your professional background, the work you do, and the clients you serve. No payment required at this stage. 
Step 2
Step 3

Secure Your Place

If your application meets our criteria you'll receive an invitation to start your assessments and secure your place at our special founding rate of $500 USD per year. Founding pricing is locked for life as long as you remain qualified. 
Step 3
Step 4

Send Assessments

You'll receive a unique assessment link to share with your 10 assessors. Take your time. Quality matters more than speed. We'll notify you each time a response comes in. 

Step 4
Step 5

Certification Awarded

Once 10 assessments are complete, WTX reviews your scores. Meet the standard and your qualification is awarded within 7 days. You'll receive your WTX Integrity Report, your WTX Certified Trustmark, and you will go live on the World Trust Index Register of Certified Professionals. 

 

World Trust Index Certified 2026 Trustmark
Step 5
Step 6

Stay Qualified

Each year, nominate 3 fresh assessors from your recent professional work. Complete your annual renewal to keep your Trustmark active, your profile current, and your place on the Certified Register confirmed. 

Step 6
The Value of Certification

World Trust Index Qualification

One Certification. Multiple Benefits. 

Special Founding Launch Offer

$500 / year

Certification includes 

  • WTX Certified Trustmark
  • WTX Integrity Report
  • WTX Verified Online Trust Profile
  • WTX Founding Certified Status
  • WTX Certification Registration ID
  • WTX World's Most Trusted Professionals

Founding Pricing is locked for life, as long as you remain qualified. First 100 Places.

 

USD
All Inclusive
Annual Updates

Build a world class reputation.

Stand out as a leader in your industry with an independent mark of trust.

Attract premium clients
Lead your industry with integrity
Build your personal brand
Move Beyond Reviews

The most comprehensive measure of professional integrity.

WTX Certification
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Measures client trust
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Independently verified
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Scored across 10 dimensions of integrity
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Assessed confidentially
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Annual Recognition

The World's Most Trusted Professionals

 
 Each year the top 10% of WTX Certified professionals globally are named on the World Trust Index - World's Most Trusted Professionals list - recognised for demonstrating the highest standard of integrity in their field. All certified professionals are eligible. The list is announced annually. 

Questions? Answers.

Who can apply?

Any professional who can nominate a minimum of 10 assessors who have worked with them directly in a professional capacity in the last 12 months. WTX is designed for consultants, coaches, advisors, brokers, lawyers, business owners, real estate agents, healthcare professionals and anyone whose reputation depends on the trust and integrity they bring to their work. 

Are assessments confidential?

Yes. All responses are completely confidential. Assessors are informed their identity may be verified by WTX as part of our quality assurance process. Individual scores are never shared at an assessor level. You will be notified when each assessor completes their assessment so you know who to follow up with. 

What is the WTX Global Code of Ethics and Integrity?

Every WTX assessment scores across the ten principles of the WTX Global Code of Ethics and Integrity - Integrity, Reliability, Communication, Accountability, Confidentiality, Consistency, Transparency, Respect, Follow-through and Care. Each principle scored out of 10, giving an overall score out of 100.

What score do I need to qualify?

To become WTX Certified your weighted average across all assessors must reach 70 or above. Your score reflects your full assessment history, with recent assessments carrying the most weight. 

What does annual renewal involve?

Each year you nominate 3 new assessors from your recent professional work. Their assessments update your cumulative score, refresh your Trustmark year, and keep your verified profile on the Register of certified professionals current. Your qualification remains active as long as you complete your annual renewal and maintain the WTX standard. 

What if I don't meet the standard?

You receive your private WTX Integrity Report - a detailed breakdown of your scores across all 10 dimensions. Genuine insight into how you are perceived professionally and where to focus your development. You are welcome to reapply the following year. 

How do you protect the integrity of the qualification?

WTX conducts random audits of assessors, assessments and assessor relationships. Any attempt to falsify or misrepresent information results in a permanent disqualification listed publicly on the World Trust Index Certified Register. The standard exists because it means something. We protect it accordingly. 

How do I become a Fellow of the World Trust Index

Professionals who maintain their WTX qualification for three consecutive years become eligible to apply for Fellowship of the World Trust Index. Fellowship is awarded following a WTX integrity interview and recognises sustained commitment to the highest standard of professional integrity. 

What is the WTX World's Most Trusted Professionals list?

Each year the top 10% of WTX Certified professionals globally - by weighted average score - are named on the WTX World's Most Trusted Professionals list. All certified professionals are eligible regardless of how long they have held their qualification. 

Back to top

Become a Founding Qualified Professional.

 
Stand out from every other professional in your field. Have your integrity verified - and join the first cohort of the World's Most Trusted Professionals. 

The global standard for verified integrity.  

Professionals that meet the World Trust Index standard for professional integrity receive the WTX Certified Trustmark.

A Verified Reputation. 

Your WTX qualification isn't a one-time credential - it's a living record. Every year you re-qualify, your reputation grows stronger. Switch companies or roles? Your reputation and your WTX certification goes with you. Your reputation reflects who you are today, not who you were five years ago. A reputation for principled professional conduct that compounds over time. 

Independently verified
Evidence Based
Stays up to date

Attract Premium Clients.

With the world's most comprehensive mark of trust.

Your WTX Certified Trustmark signals something no profile or portfolio can - that the people who have actually worked with you vouch for your integrity. New clients find you easier to trust. Conversations start differently. Decisions happen faster. 

Higher Referrals
Higher Rates
Higher Trust

Become a professional people recommend.

Your network refers with more confidence when the person they're recommending is independently verified. WTX gives your referral partners the evidence they need to put their own reputation on the line for you — and gives new contacts a reason to trust you before the first conversation. 

Trust
Credibility
Third party

A New Generation of Trusted Leaders

 
For the past 20 years I have worked alongside CEOs and leaders of some of the world's most respected organisations from Rio Tinto, to PwC, to WPP and The Church of England, helping to build honest, ethical leaders.
 
Today the world looks different. Geopolitical tension. One billion cyber scams are launched everyday. Disinformation on a scale we have never seen before. One single social media post can start a global war or send markets crashing. It has never been harder to tell real from fake, true from false, or right from wrong.
 
Trust in our institutions, our leaders and the professionals we depend on is at an all time low. The world doesn't just need smarter technology.
 
We need people we can trust. People we can depend on to do the right thing, even when it would be easier not to. People with real character.
 
WTX was built on the belief that there are thousands of honest and ethical leaders showing up everyday - in every profession, in every part of the world. Our mission is to recognise their leadership, verify what they stand for, and build the global network of trusted professionals the world so desperately needs.
 

1 Million Acts of Trust

Every year, WTX Certified professionals invite the people who know their work best. Their clients, their colleagues, their collaborators. To speak honestly about who they are.

Each assessment is an act of trust. An act of honesty. A small but meaningful contribution to a world where integrity is visible, verifiable and valued.

Our goal is 1 Million Acts of Trust every year - one million moments where one person tells the truth about another, and the world becomes a little easier to navigate as a result.

Every professional who qualifies. Every assessor. Each one counts.

Meeting our monumental goal will make a fundamental impact and truly elevate trust on a global scale.

Global Impact
Global Trust
Global Connection

Honest & Human. 

We say what we mean.

We mean what we say.

We walk what we talk. 

 

Honest
Honourable
Human

Trust.

The World Trust Index is a global movement dedicated to raising the standard of ethics and integrity across every profession, in every part of the world. A certified collective of the world's most trusted professionals. 

People
Business
Connection

 

Getting started is easy.

Step 1

See if you are eligible

Step 2

Apply

Step 3

Launch your Assessments

Global

The World Trust Index is proudly a globally conscious, Australian founded initiative.

Culture

The World Trust Index proudly acknowledges and celebrates the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging. 
Community

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