The Highest Standard of Ethics and Integrity

The World's Most Trusted Professionals

 
Join the world's most trusted professionals, certified by the World Trust Index for the highest standard of trust, integrity and ethical leadership. 
 

 

A new global standard

In 2026, the world demands verified integrity.

WTX Leader - Man on stage speaking with Microphone

AI has broken our trust.  

Disinformation. Deepfakes. 
Fake reviews. Fake experts. Fake promises.
Nobody knows who to trust.
 

We need a new standard. 

Honest professionals.
Ethical Leaders.
People we can trust.

The world's first evidence-based standard for professional integrity.

A new generation of trusted professionals.

 

The World Trust Index certifies professionals who demonstrate the highest standard of professional ethics and integrity.

 

You path to certification.

One

Assess  

I Ten confidential WTX assessments of your integrity are completed by ten of your verified clients and colleagues.
One
Two

Measure 

I Each assessment is scored against the WTX Global Code of Ethics and Integrity.
Two
Three

Certified 

I Meet the standard and become certified by the World Trust Index. Listed on the online WTX Register of certified professionals.
Three

A world class reputation for integrity.

   

Each year the World Trust Index recognises the World's Most Trusted Professionals. The top 10% of certified professionals globally, demonstrating the highest standard of ethics and integrity in their field. 

 

Who is the WTX qualification for

Are you in a position of trust?

 
People trust you with their business. Their money. Their health. Their future.
 
WTX is for ethical professionals whose work is built on trusted relationships, where reputation is everything.
 
Where the quality of your clients and colleagues reflects the quality of who you are.
  
People who do the right thing, every day, when nobody's watching.
 
Consultants
2026
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Financial Advisors
2026
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Coaches
2026
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Lawyers
2026
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Insurance Brokers
2026
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Therapists
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Freelancers
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Marketing Officers
2026
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Real Estate Agents
2026
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Recruitment Agents
2026
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Founders
2026
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CEO's & C-Suite
2026
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Business Owners
2026
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Accountants
2026
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The Real Problem

Integrity has never mattered more. Or been harder to verify.

Let's raise the standard.

How Certification Works

10 Assessors.

10 Assessments of Integrity.

 
Volume works for products. Not for people. 
 
Thousands of reviews won't tell you if your lawyer will answer the phone at midnight.
 
If your advisor will protect your family's future the way they'd protect their own.
 
Or if your accountant will tell you the truth, even if they lose out on fees.
 
We need something different.
 
A true measure of character. 
  
 10 independent assessments to qualify.
 
3 new assessments each year to maintain qualification.  
 
Because integrity isn't static, it's how you continue to show up every day. 
 
The Value of Certification

World Trust Index Qualification

One Certification. Multiple Benefits. 
The WTX Global Code of Ethics and Integrity

A complete picture of professional integrity

 
The WTX Global Code of Ethics and Integrity defines the ten principles of trust.
 
Every certified professional is assessed independently, confidentially and annually against the code.
 
Assessments are completed by your verified clients and colleagues.
 
Each principle scored out of 10.
 
Overall score out of 100. 
  
WTX exists to recognise those professionals who do the right thing - when nobody's watching.
 
Ten principles. One Standard.
 
5 Steps to Qualification

Your path to certification.

Step 1

Check Eligibility

A short 60-second check to confirm you qualify to apply.
Step 1
Step 2

Apply

Complete your application. No payment required.   
Step 2
Step 3

Secure Your Place

Approved applicants are invited to secure their founding member place. Founding pricing is locked for life.
Step 3
Step 4

Send Assessments

Share your unique assessment link with clients or colleagues. We need 10 completed assessments.

Step 4
Step 5

Certification Awarded

Meet the standard and you're certified within 7 days. Receive your Trustmark, your World Trust Rating, and your verified profile goes live on the WTX Register of Certified Professionals.

 

Step 5
Step 6

Stay Qualified

3 new assessments each year to keep your Trustmark active and your profile current.

WTX 2026 Certified Trustmark
Step 6

Special Founding Launch Offer  

$550 / year

Certification includes:

  • WTX Integrity Assessments
  • Your WTX World Trust Rating

Meet the standard and receive:

  • WTX Certified Trustmark
  • WTX Verified Online Trust Profile
  • WTX Founding Certified Status
  • WTX World's Most Trusted Professionals

Founding Pricing is locked for life, as long as you remain qualified. First 100 Places.

Your fee covers the assessment process and your founding place. Certification is awarded on meeting the WTX standard. If your World Trust Rating does not meet the standard at initial certification or any annual renewal, your subscription is cancelled and no further charges will occur. 

 

USD
All Inclusive
Annual

Build a world class reputation.

Stand out as a leader in your industry with an independent mark of trust.

Attract premium clients
Lead your industry with integrity
Build your personal brand
Move Beyond Reviews

The most comprehensive measure of professional integrity.

WTX Certification
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Measures client trust
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Independently verified
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Scored across 10 dimensions of integrity
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Assessed confidentially
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Annual Recognition

The World's Most Trusted Professionals

 
 Each year the top 10% of WTX Certified professionals globally are named on the World Trust Index - World's Most Trusted Professionals list - recognised for demonstrating the highest standard of integrity in their field. All certified professionals are eligible. The list is announced annually. 

Questions? Answers.

Who can apply?

Any professional who can nominate a minimum of 10 assessors who have worked with them directly in a professional capacity in the last 12 months. WTX is designed for consultants, coaches, advisors, brokers, lawyers, business owners, real estate agents, healthcare professionals and anyone whose reputation depends on the trust and integrity they bring to their work. 

Are assessments confidential?

Yes. All responses are completely confidential. Assessors are informed their identity may be verified by WTX as part of our quality assurance process. Individual scores are never shared at an assessor level. You will be notified when each assessor completes their assessment so you know who to follow up with. 

What is the WTX Global Code of Ethics and Integrity?

Every WTX assessment scores across the ten principles of the WTX Global Code of Ethics and Integrity - Integrity, Reliability, Communication, Accountability, Confidentiality, Consistency, Transparency, Respect, Service and Judgement. Each principle scored out of 10, giving an overall score out of 100.

What score do I need to qualify?

To become WTX Certified your World Trust Rating must reach 70 or above. Your Rating reflects your full assessment history, with recent assessments carrying the most weight.

What does annual renewal involve?

Each year you nominate 3 new assessors from your recent professional work. Their assessments update your World Trust Rating, refresh your Trustmark year, and keep your verified profile on the Register current. Your qualification remains active as long as you complete your annual renewal and maintain the WTX standard.

What happens if I don't meet the standard?

If your World Trust Rating doesn't meet the WTX standard at initial certification or any annual renewal, your subscription is cancelled and no further charges will occur. You'll receive your private World Trust Rating as a personal record. You are welcome to reapply for certification at any time in the future. 

How do you protect the integrity of the qualification?

WTX conducts random audits of assessors, assessments and assessor relationships. Any attempt to falsify or misrepresent information results in a permanent disqualification listed publicly on the World Trust Index Certified Register. The standard exists because it means something. We protect it accordingly.  

How do I become a Fellow of the World Trust Index

Professionals who maintain their WTX qualification for three consecutive years become eligible to apply for Fellowship of the World Trust Index. Fellowship is awarded following a WTX integrity interview and recognises sustained commitment to the highest standard of professional integrity. 

What is the WTX World's Most Trusted Professionals list?

Each year the top 10% of WTX Certified professionals globally - by weighted average score - are named on the WTX World's Most Trusted Professionals list. All certified professionals are eligible regardless of how long they have held their qualification. 

Back to top

Become a Founding Qualified Professional.

 
Stand out from every other professional in your field. Have your integrity verified - and join the first cohort of the World's Most Trusted Professionals. 

The global standard for verified integrity.  

Professionals that meet the World Trust Index standard for professional integrity receive the WTX Certified Trustmark.

A Verified Reputation. 

Your WTX qualification isn't a one-time credential - it's a living record. Every year you re-qualify, your reputation grows stronger. Switch companies or roles? Your reputation and your WTX certification goes with you. Your reputation reflects who you are today, not who you were five years ago. A reputation for principled professional conduct that compounds over time. 

Independently verified
Evidence Based
Stays up to date

Attract Premium Clients.

With the world's most comprehensive mark of trust.

Your WTX Certified Trustmark signals something no profile or portfolio can - that the people who have actually worked with you vouch for your integrity. New clients find you easier to trust. Conversations start differently. Decisions happen faster. 

Higher Referrals
Higher Rates
Higher Trust

Become a professional people recommend.

Your network refers with more confidence when the person they're recommending is independently verified. WTX gives your referral partners the evidence they need to put their own reputation on the line for you — and gives new contacts a reason to trust you before the first conversation. 

Trust
Credibility
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A New Generation of Trusted Leaders

 
For the past 20 years I have worked alongside CEOs and leaders of some of the world's most respected organisations from Rio Tinto, to PwC, to WPP and The Church of England, helping to build honest, ethical leaders.
 
Today the world looks different. Geopolitical tension. One billion cyber scams are launched everyday. Disinformation on a scale we have never seen before. One single social media post can start a global war or send markets crashing. It has never been harder to tell real from fake, true from false, or right from wrong.
 
Trust in our institutions, our leaders and the professionals we depend on is at an all time low. The world doesn't just need smarter technology.
 
We need people we can trust. People we can depend on to do the right thing, even when it would be easier not to. People with real character.
 
WTX was built on the belief that there are thousands of honest and ethical leaders showing up everyday - in every profession, in every part of the world. Our mission is to recognise their leadership, verify what they stand for, and build the global network of trusted professionals the world so desperately needs.
 

1 Million Acts of Trust

Every year, WTX Certified professionals invite the people who know their work best. Their clients, their colleagues, their collaborators. To speak honestly about who they are.

Each assessment is an act of trust. An act of honesty. A small but meaningful contribution to a world where integrity is visible, verifiable and valued.

Our goal is 1 Million Acts of Trust every year - one million moments where one person tells the truth about another, and the world becomes a little easier to navigate as a result.

Every professional who qualifies. Every assessor. Each one counts.

Meeting our monumental goal will make a fundamental impact and truly elevate trust on a global scale.

Global Impact
Global Trust
Global Connection

Honest & Human. 

We say what we mean.

We mean what we say.

We walk what we talk. 

 

Honest
Honourable
Human

Trust.

The World Trust Index is a global movement dedicated to raising the standard of ethics and integrity across every profession, in every part of the world. A certified collective of the world's most trusted professionals. 

People
Business
Connection

 

Getting started is easy.

Step 1

See if you are eligible

Step 2

Apply

Step 3

Launch your Assessments

Global

The World Trust Index is proudly a globally conscious, Australian founded initiative.

Culture

The World Trust Index proudly acknowledges and celebrates the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging. 
Community

Engage