The WTX Certification is an independent verification of trust across clients, employees, and core policies. Companies that meet the WTX standard become Certified. Top performers by sector earn a verified World's Most Trusted Industry trust mark.

In order to qualify for certification a company must:

1. Be a registered bona fide business.

2. Have been operating for more than 6 months.

3. Have 10 or more full or part-time Employees.

4. Have active Clients, Customers or Students

4. Be able to provide Customer and Employee Net Promoter Score data collected within the last 12 months.

5. Provide evidence of company policies requested as part of certification.

Any organization committed to building trust may certify with the World Trust Index. This includes start ups, global multinationals, corporations, small businesses, non-profits, and educational institutions.

Eligibility is based on the ability to provide verifiable promoter score data from both customers and employees.

The expected response and coverage rates of the promoter score data requirements are adjusted according to the size of the organization. The term 'client' or 'customer' is used by the WTX but may be used interchangeably with clients, students or patrons or other such term depending on your industry.

The WTX verifies the following information:

1. Company Information

2. Customer NPS data

3. Employee NPS data

4. Coverage and Margin of Error survey data.

5. Core policy disclosures

We understand that some policies need to remain private. You will need to share the policy with the WTX as part of your online certification. We will review and mark this policy as verified on your profile without sharing the policy itself.

The certification will allow you to select the following options: 

Does your company have 'X' Policy in place? 

1. Yes - Verified - Private
2. Yes - Verified – Public (You may  include a link to your policy displayed on your profile)
3. No - However we plan to establish this policy over the next 12 months
4. No - No current policy in place

Once you have collected and submitted your NPS data and completed your online certification. The WTX will provide your certification outcome and supporting materials within 14 days. 

Companies do not need all policies in place in order to become certified. You will answer questions to show which policies you have in place. These will be reflected on your profile as either verified (public) or verified (private) or no current policy in place, according to your practices.

World Trust Index Certification:

Company Name

Annual Revenue

Number of Employees

Number of Customers

Structure

Operating Geographies

Industry/Sector

Company Mission

Company Values

Trust, Ethics & Compliance Policies: (Please select those that you have in place)

Code of Ethics/Code of Conduct

Supplier Code of Conduct Policy

Environmental, Social and Governance (ESG) / Corporate Social Responsibility (CSR) Policy

Diversity, Equity and Inclusion Policy

Anti-Bribery and Corruption Policy

Data Privacy Policy

Whistleblower or Speak Up Policy

Modern Slavery Statement / Policy

Privacy Policy

Your Customer Promoter Score - cPS (Number)

Your Employee Promoter Score - ePS (Number)

Authority to sign an online declaration certifying the accuracy, integrity and validity of the promoter scores submitted.

Promoter Score Coverage and Response Rates.

1. ONE (1) of the following pieces of evidence:

Summary Report from Survey Tool:

• Upload an exported summary report of your promoter scores from your survey platform (e.g., SurveyMonkey, Qualtrics, Survey Sparrow etc.).

(OR) Third-Party Verification Certificate:

• If applicable, upload a certificate or letter from an external firm that conducted or verified your surveys.

All evidence should have all PII information removed.

The WTX certification costs $5000 USD per year. 

This certification fee includes:

1. WTX Certified Trust Mark

2. WTX Verified Online Profile

3. WTX Founding Certified Status

4. WTX Searchable Directly Listing

5. WTX Annual Benchmark Snapshot 

6. WTX World's Most Trusted Industry Trust Mark

6. WTX Branding Materials - 12 month license

7. WTX100 - Consideration for the Annual World's Most Trusted Companies Honor List. 

* Payment is made online via an online annual recurring subscription.

**Companies wishing to renew their certification must provide updated NPS data and re submit as part of their annual renewal. 

Yes, the WTX is designed to be inclusive of organisations of all types and sizes. Small businesses, start-ups, schools and universities can participate and benefit from becoming certified with the World Trust Index.

The World Trust Index does not currently provide an NPS survey tool as part of certification. 

Each company should select an appropriate provider of NPS surveys.

The WTX is happy to provide recommendations on suitable NPS survey providers. 

We understand and recognise that many companies already undertake best practice in regularly gathering, reviewing, and responding to promoter score data.

Many of these processes are embedded into complex CRM/HR systems and already managed within their own data privacy guidelines.

We verify evidence of user submitted data and in line with our values, extend trust to organizations that data submitted is of the highest integrity. For any rare occasion that organizations submit data that is of poor quality or attempts to deliberately mislead or falsely represent promoter data, an investigation will take place. Following the investigation, if the organization has been found guilty of deliberately violating our values of trust and honesty, the organization will no longer be eligible to for certification and will be removed from the WTX indefinitely with any previous certifications or recognitions revoked. 

Should you not qualify for certification, the WTX will provide you with a short snapshot report with recommendations for improving trust in your company. 

Companies will then be given the chance to submit new data for certification within the 12 month window. 

We're here to help. For a comprehensive overview of the World Trust Index, please see our World Trust Index Full FAQ