World Trust Index Certification.

The World Trust Index certifies professionals who consistently demonstrate the highest standard of integrity. Assessed by the people who know your work best. Clients and Colleagues.

Every assessment measures 10 dimensions of integrity and trust - giving you a complete, evidence-based picture of your professional integrity.

Meet the WTX standard and you receive the WTX Certified Trustmark - independently verified, annually renewed, and listed on the World Trust Index Certified Register.

See If You're Eligible

WHO IS WTX CERTIFICATION FOR

When integrity matters most

People trust you with their business. There money. Their health. Their future.

WTX is for professionals whose work is built on trusted relationships, where reputation is everything,

and the quality of your clients and colleagues reflects the quality of who you are.

WTX exists to recognise those professionals who do the right thing, everyday, when nobody's watching.

Consultants

2026

Check Eligibility

Financial Advisors

2026

Check Eligibility

Coaches

2026

Check Eligiblity

Lawyers

2026

Check Eligibility

Insurance Brokers

2026

Check Eligibility

Therapists

2026

Check Eligibility

Freelancers

2026

Check Eligibility

Marketing Officers

2026

Check Eligibility

Real Estate Agents

2026

Check Eligibility

Recruitment Agents

2026

Check Eligibility

Founders

2026

Check Eligibility

CEO's & C-Suite

2026

Check Eligibility

Business Owners

2026

Check Eligibility

Accountants

2026

Check Eligibility

1 in 3 online reviews are fake.

Trustpilot removed 4.5 Million fake reviews last year alone. Review platforms cannot tell you whether the professional you are about to hire is actually trustworthy. The signal is broken.

70% don't trust what they read online.

AI has made it possible for anyone to look credible, without being trustworthy. In a world of fake experts and AI generated content, verified human integrity is what we need most.

1 in 2 have worked with someone who lacks integrity.

The reputation of your Industry and Company is distorting your own. There is no global standard to recognise the professionals who consistently show up with honesty, accountability and care. Until now.

2 in 3 people distrust business and institutions.

Edelman's Trust Barometer confirms systemic erosion of trust globally. The demand for independent, verified professional standards have never been greater.

HOW CERTIFICATION WORKS

10 Assessors.

10 Integrity Assessments.

Volume works for products and software. When you're choosing a hotel or a SaaS tool, thousands of ratings tell you something useful. But when you're choosing the professional who will handle your life savings, trust to advise your business, protect your health, or guide your most important decisions - volume isn't enough. You need to know the core of their character. Whether they tell you the truth when it's uncomfortable. Whether they show up when it matters. That requires something different.

Ten independent assessments to qualify.

Three new assessments each year to maintain qualification.

Because integrity isn't static, it's how you show up everyday.

Professional Assessments

Your 10 assessors are people who have worked with you directly in a professional capacity — clients, colleagues, collaborators or partners. Each completes a confidential assessment across 10 dimensions of trust. Responses are completely confidential and assessor identities may be verified by WTX as part of our quality assurance.

Staying Qualified

Maintain your WTX Certified status with 3 fresh assessments every year. Your Trustmark updates annually. Your verified profile on the Certified Register reflects your most current data - building a cumulative record of integrity over time.

The WTX Standard

To become WTX Certified your weighted average must reach 70 or above. Maintain your qualification for three consecutive years and you become eligible for Fellowship. Each year the top 10% of certified professionals globally are named on the WTX World's Most Trusted Professionals list.

THE WTX 10 DIMENSIONS OF TRUST

A complete picture of professional integrity

Every assessment scores across 10 dimensions - giving you and the world a complete, evidence-based picture of your professional integrity. Each dimension scored out of 10. Overall score out of 100.

WTX exists to recognise those professionals who do the right thing - when nobody's watching.

Integrity

Doing the right thing, especially when nobody's watching.

Reliability

Showing up consistently, every time, without exception.

Communication

Being clear, honest and responsive when it matters most.

Accountability

Owning your decisions, your mistakes and your outcomes.

Confidentiality

Protecting what you're trusted with, always.

Consistency

Being the same professional in every room, every time.

Transparency

Saying what you mean and meaning what you say.

Respect

Treating every client and colleague with genuine care.

Follow-through

Consistently delivering what you promised.

Care

Going beyond transactions to genuinely serve the person.

Step 1

Check Eligibility

A short eligibility assessment confirms you meet the WTX criteria - including the ability to nominate at least 10 assessors, minimum 5 of whom are clients from the last 12 months.

Step 1

Step 2

Apply

Complete your application - your professional background, the work you do, and the clients you serve. No payment required at this stage.

Step 2

Step 3

Secure Your Place

If your application meets our criteria you'll receive an invitation to start your assessments and secure your place at our special founding rate of $500 USD per year. Founding pricing is locked for life as long as you remain qualified.

Step 3

Step 4

Send Assessments

You'll receive a unique assessment link to share with your 10 assessors. Take your time. Quality matters more than speed. We'll notify you each time a response comes in.

Step 4

Step 5

Certification Awarded

Once 10 assessments are complete, WTX reviews your scores. Meet the standard and your qualification is awarded within 7 days. You'll receive your WTX Integrity Report, your WTX Certified Trustmark, and you will go live on the World Trust Index Register of Certified Professionals.

World Trust Index Certified 2026 Trustmark

Step 5

Step 6

Stay Qualified

Each year, nominate 3 fresh assessors from your recent professional work. Complete your annual renewal to keep your Trustmark active, your profile current, and your place on the Certified Register confirmed.

Step 6

World Trust Index Certified Trustmark

Verified annually, for use across your website, social media, proposals and email signature.

World Trust Index Integrity Report

Your private 10-dimension integrity score breakdown, issued on qualification.

World Trust Index Verified Profile

Listed on the searchable online WTX register of certified professionals. Updated each year.

World Trust Index Founding Status

Founding member pricing locked for life - as long as you remain qualified.

World Trust Index Annual Renewal

3 fresh assessments each year, keeping your credential and profile current.

WTX World's Most Trusted Professionals

Each year the top 10% of certified professionals are recognised on the annual global list.

Special Founding Launch Offer

$500 / year

Certification includes

WTX Certified Trustmark
WTX Integrity Report
WTX Verified Online Trust Profile
WTX Founding Certified Status
WTX Certification Registration ID
WTX World's Most Trusted Professionals

Founding Pricing is locked for life, as long as you remain qualified. First 100 Places.

USD

All Inclusive

Annual Updates

See if you're Eligible

Build a world class reputation.

Stand out as a leader in your industry with an independent mark of trust.

Attract premium clients

Lead your industry with integrity

Build your personal brand

WTX Certification

Review Platforms

Background Checks

Professional Associations

Measures client trust

Measures colleague trust

Measures integrity specifically

Independently verified

Scored across 10 dimensions of integrity

Assessed confidentially

Evidence based standard

Partial

Updated annually

Partial

Qualified in weeks

Questions? Answers.

Any professional who can nominate a minimum of 10 assessors who have worked with them directly in a professional capacity in the last 12 months. WTX is designed for consultants, coaches, advisors, brokers, lawyers, business owners, real estate agents, healthcare professionals and anyone whose reputation depends on the trust and integrity they bring to their work.

Yes. All responses are completely confidential. Assessors are informed their identity may be verified by WTX as part of our quality assurance process. Individual scores are never shared at an assessor level. You will be notified when each assessor completes their assessment so you know who to follow up with.

Every WTX assessment scores across 10 dimensions - Integrity, Reliability, Communication, Accountability, Confidentiality, Consistency, Transparency, Respect, Follow-through and Care. Each dimension is scored out of 10, giving an overall score out of 100.

To become WTX Certified your weighted average across all assessors must reach 70 or above. Your score reflects your full assessment history, with recent assessments carrying the most weight.

Each year you nominate 3 new assessors from your recent professional work. Their assessments update your cumulative score, refresh your Trustmark year, and keep your verified profile on the Register of certified professionals current. Your qualification remains active as long as you complete your annual renewal and maintain the WTX standard.

You receive your private WTX Integrity Report - a detailed breakdown of your scores across all 10 dimensions. Genuine insight into how you are perceived professionally and where to focus your development. You are welcome to reapply the following year.

Professionals who maintain their WTX qualification for three consecutive years become eligible to apply for Fellowship of the World Trust Index. Fellowship is awarded following a WTX integrity interview and recognises sustained commitment to the highest standard of professional integrity.

Each year the top 10% of WTX Certified professionals globally - by weighted average score - are named on the WTX World's Most Trusted Professionals list. All certified professionals are eligible regardless of how long they have held their qualification.

Earn a World Class Reputation.

Your WTX qualification isn't a one-time credential - it's a living record. Every year you renew, your cumulative integrity score grows stronger. Your reputation reflects who you are today, not who you were five years ago. A professional reputation that compounds over time.

Independently verified

Evidence Based

Current

See If You're Eligible

Attract Better Clients.

With the world's most comprehensive mark of trust.

Your WTX Certified Trustmark signals something no profile or portfolio can - that the people who have actually worked with you vouch for your integrity. New clients find you easier to trust. Conversations start differently. Decisions happen faster.

Higher Referrals

Higher Rates

Higher Trust

Become a professional people recommend.

Your network refers with more confidence when the person they're recommending is independently verified. WTX gives your referral partners the evidence they need to put their own reputation on the line for you — and gives new contacts a reason to trust you before the first conversation.

Trust

Credibility

Third party

A New Generation of Trusted Leaders

For the past 20 years I have worked alongside CEOs and leaders of some of the world's most respected organisations from Rio Tinto, to PwC, to WPP and The Church of England, helping to build honest, ethical leaders.

Today the world looks different. Geopolitical volatility. 1 Billion daily cyber attacks. Misinformation on a scale we have never seen before. A single social media post can start a war or crash the markets. It has never been harder to tell real from fake, true from false, or right from wrong.

Trust in our institutions, our leaders and the professionals we depend on is at an all time low. The world doesn't just need better technology or smarter systems.

We need people we can trust. People we can depend on to do the right thing, even when it would be easier not to. People with real character.

WTX was built on the belief that there are thousands of honest and ethical leaders showing up everyday - in every profession, in every part of the world. Our mission is to recognise their leadership, verify what they stand for, and build the global network of trusted professionals the world so desperately needs.

1 Million Acts of Trust

Every year, WTX Certified professionals invite the people who know their work best. Their clients, their colleagues, their collaborators. To speak honestly about who they are.

Each assessment is an act of trust. An act of honesty. A small but meaningful contribution to a world where integrity is visible, verifiable and valued.

Our goal is 1 Million Acts of Trust every year - one million moments where one person tells the truth about another, and the world becomes a little easier to navigate as a result.

Every professional who qualifies. Every assessor. Each one counts.

Meeting our monumental goal will make a fundamental impact and truly elevate trust on a global scale.

Global Impact

Global Trust

Global Connection

See If You're Eligible

Honest & Human.

We say what we mean.

We mean what we say.

We walk what we talk.

Honest

Honourable

Human

See If You're Eligible

Trust.

Our mission is simple. To build trust on a global scale. Inspiring a new generation of honest and ethical leaders.

People

Business

Connection

See If You're Eligible

Step 1

See if you are eligible

Step 2

Apply

Step 3

Launch your Assessments

Global

The World Trust Index is proudly a globally conscious, Australian founded initiative.

Send Email

concierge@worldtrustindex.com

Culture

The World Trust Index proudly acknowledges and celebrates the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.

The highest standard of professional integrity.

In 2026, the world demands verified integrity.

AI has broken our trust.

We need a new standard.

The first global standard for professional integrity.

World Trust Index Certification.

When integrity matters most

Reputation has never mattered more. Or been harder to verify.

1 in 3 online reviews are fake.

70% don't trust what they read online.

1 in 2 have worked with someone who lacks integrity.

2 in 3 people distrust business and institutions.

Let's raise the standard.

10 Assessors.

10 Integrity Assessments.

Professional Assessments

Staying Qualified

The WTX Standard

A complete picture of professional integrity

Integrity

Reliability

Communication

Accountability

Confidentiality

Consistency

Transparency

Respect

Follow-through

Care

Your path to certification.

Check Eligibility

Apply

Secure Your Place

Send Assessments

Certification Awarded

Stay Qualified

World Trust Index Qualification

World Trust Index Certified Trustmark

World Trust Index Integrity Report

World Trust Index Verified Profile

World Trust Index Founding Status

World Trust Index Annual Renewal

WTX World's Most Trusted Professionals

Special Founding Launch Offer

$500 / year

Build a world class reputation.

The most comprehensive measure of professional integrity.

Questions? Answers.

Become a Founding Qualified Professional.

The global standard for verified integrity.

Earn a World Class Reputation.

Attract Better Clients.

Become a professional people recommend.

A New Generation of Trusted Leaders

1 Million Acts of Trust

Honest & Human.

Trust.

Getting started is easy.

Step 1

Step 2

Step 3

Global

Send Email

Culture

Engage

The World Trust Index